Your Employer Brand
Bodies are easy to find! But finding good people is tough and getting tougher.
Whether we admit it or not, all companies have an employer brand. What does your employer brand say about you? Does your brand attract and retain top performers? Does it cultivate forward thinkers? Do candidates reach out to your organization because you value and invest in your employees’ development? What percentage of your current employees would recommend your company as a great place to work?
Below are key attributes of an effective employer brand:
- It gives top talent a compelling reason to want to work for your organization
- It clearly communicates your company’s mission and values
- It attracts, recruits and retains ideal employees
- When your brand weaves its way deep throughout your organization, it equates to a satisfied staff. Happy employees are productive employees. Employees are your greatest asset in driving your business forward and positively sharing your employer brand.